Creative Brief

Overview

Track Map is a mobile app designed for outdoor enthusiasts, particularly those who love hiking and biking. It offers a comprehensive platform for finding, tracking, and optimizing trails, with integrated goal-setting features for both beginners and experienced adventurers. The app enables users to discover new routes, track their progress, and achieve personal fitness and adventure goals, all while fostering a community-driven experience of exploration.

Target Audience

Objectives

Features

  • Outdoor fitness enthusiasts of all ages
  • Active individuals who enjoy fitness and adventure.
  • Beginners who are just starting to explore outdoor activities, as well as experienced people looking for a new challenge.
  • To create a user-friendly mobile app that allows outdoor enthusiasts to easily find and navigate biking and hiking trails, while also tracking their progress and setting personal goals.
  • To build a strong community of users who share their experiences, progress, and trail recommendations, enhancing the app’s appeal and engagement over time.
  • Achieve a high adoption rate among avid cyclists, hikers, and fitness-focused individuals by providing an intuitive, feature-rich experience that combines trail discovery with personal performance tracking.
  • User Reviews and Ratings
  • Nearby Trails
  • Workout Analysis